LIVE INTERACTIVE DEMO

Cut gym churn from 30% to 12%. Without hiring a retention team.

Members ghost. Memberships lapse. The gym only finds out at renewal — too late. Mukh.1 books classes, re-engages lapsed members, and runs renewals — all on WhatsApp.

–60%
Member churn
24/7
Class booking
+47%
Class attendance
See the journey
SCROLL

Gyms lose members silently.

Member doesn't cancel — they just stop coming. By renewal, they've already mentally left. By then, it's too late.

Without Mukh.1

Silent churn, manual everything

  • Class booking via app — 30% download abandonment
  • No re-engagement when members go silent
  • Renewal emails ignored, members lapse
  • PT sessions clash, mistakes in calendar
  • Trainers stuck doing admin, not training
  • Gym only finds out at renewal — too late
→
With Mukh.1

Engaged members, healthy retention

  • Class booking on WhatsApp (no app needed)
  • Lapsed-member re-engagement at week 2 (not month 6)
  • Smart renewal flows with personalized offers
  • Per-member streak tracking + celebration
  • Trainers spend hours training, not scheduling
  • Predictive churn flags 30 days early

How it works — every stage interactive.

Scroll to see exactly what happens, end-to-end.

01
EVERYDAY MEMBER

Books, cancels, asks — all in chat

No app. No login. Member messages WhatsApp like a friend, books classes in 10 seconds, cancels with no friction.

  • No app download required
  • Recognizes member + their preferred trainers
  • One-tap "book my favorites for next week"
<10 sec / actionWhatsApp · IG · Web

F45 Marina · Maya

Member services

02
CLASS CALENDAR

Real-time class availability

Reads your studio's real schedule. Member picks. Reminder 1 hr before. Cancel with 1 tap. Auto-waitlist if full.

  • Real-time class capacity
  • Auto-waitlist + auto-promote
  • Smart reminders (1 hr before)
Real-timeMindbody · Glofox · Custom
app.mukh.one/classes

Tomorrow's yoga

F45 Marina · 3 slots

03
LAPSED MEMBER

Catches the silent quitter — early

Member missed 2 weeks of classes? Bot reaches out. Empathetic, not nagging. Most members come back.

  • Detects engagement drop in week 2 (not month 3)
  • Personalized message based on past favorites
  • Books a "comeback" easy-class slot
PredictiveCustom ML model
app.mukh.one/retention
Generic gym ✕
Mukh.1 ✓
EARLY + PERSONAL
Day 14 of inactivity, WhatsApp: "Hey Sara — missed you in Hot Yoga last 2 weeks 👋 Maryam asked. What's up?" Member: "schedule got hectic" Bot: "Totally get it. Want a low-impact 30-min class Saturday morning? Just a reset, no pressure."
Why this works
Catches the quit at 2 weeks (not 5 months). Personal — references the actual trainer. Offers a low-bar comeback (short, easy class). Most members say yes. Churn drops 60%.
04
RENEWAL FLOW

Personalized renewal — not a bulk email

30 days before renewal, the bot shows the member their year (87 classes, top 15%). Offers right plan based on usage. Conversion goes through the roof.

  • Per-member usage stats (motivating)
  • Right-plan offer based on actual usage
  • One-tap renewal in chat
30 days pre-renewalStripe · Tabby
WhatsApp · Sara Khan
F
F45 Marina30 days before renewal
Hey Sara! Your membership renews May 24. Your year so far:
Your 2025–26 in numbers
Classes
87 attended (top 15%!)
Streak
7-class current streak
Favorite class
Hot Yoga (Maryam) · 24 times
Goal hit
✅ 80% of weight goal
Renewal options
Annual
AED 4,200 (same locked rate)
⭐ Annual Plus
AED 5,800 (adds 5 PT + nutrition)
Suggested
Annual — your usage doesn't need PT yet
05
COACH + GM ANALYTICS

See who's thriving, who's slipping

Coaches see at-risk members. GM sees revenue forecast + retention rates. Real data, no guesswork.

  • Per-member engagement score
  • Revenue forecast based on retention model
  • Class popularity + trainer scorecard
Real-timeSlack alerts
app.mukh.one/gym-insights
F45 Marina · April 2026

247 active members · 84% retention rate

+9% vs LY
Active members
247
Retention rate
84% (+9 YoY)
At-risk flagged
12 (auto-engaged)
New signups
34 / month
Insights
🟢 Hot Yoga (Maryam) — most popular, 92% attendance
🟡 Saturday 6 AM HIIT — under 50% capacity, consider moving
🔴 12 members at-risk this week — auto-engaged, 8 already returned
✅ Renewals: 47 of 52 retained · AED 198K secured · 90% renewal rate

Members stay. Trainers train.

Numbers from Mukh.1 fitness customers (boutique studios + gym chains).

–60%
Churn rate
30% → 12%
+47%
Class attendance
Easier booking
+90%
Renewal rate
Personalized offers
20 hrs
Per coach saved / week
No admin work

Connects to your fitness stack

WhatsApp BusinessInstagramMindbodyGlofoxStripeTabbyCustom CRM

Stop losing members at renewal.

Connect your studio software. We'll pilot churn reduction with your at-risk members for free.

Book a real demoSee more demos