A Doha-based developer launching a flagship off-plan community was generating thousands of leads but converting only a trickle. Mukh.1's AI lead-qualification agents engaged every inquiry in seconds, screened for serious buyers, and booked viewings around the clock in Arabic and English.
Leads arrived faster than agents could follow up
The developer poured budget into launching an ambitious off-plan waterfront community, and the campaigns worked, generating thousands of inquiries across web forms, social ads, and property portals. But a small sales team couldn't call every lead fast enough, and the best prospects went cold before anyone reached them.
Inquiries landed in portals, ad platforms, and forms with no single pipeline to work from.
Without consistent screening, agents couldn't tell budget-ready buyers from casual browsers.
Every lead had to be logged by hand, delaying follow-up and creating messy records.
Buyers had detailed questions on floor plans, payment plans, and handover timelines that needed instant answers.
Instant engagement, intelligent screening, and booked viewings
Mukh.1 deployed a lead-qualification workforce that engaged every inquiry within a minute, day or night. A conversation agent answered detailed off-plan questions in Arabic and English, a qualification agent scored buyers on budget and intent, and a booking agent scheduled viewings directly into the sales team's calendar.
We were paying premium rates for leads and watching most of them go cold before a human could even call. Now every single inquiry gets an intelligent, bilingual response in under a minute, and my team only ever talks to buyers who are ready to move.
Results from the flagship off-plan launch campaign
Real impact on real lives
“My agents used to go home frustrated, feeling like they were bailing water with a bucket. Now they walk in each morning to a ranked list of serious buyers and actually enjoy the job again. It changed the whole energy of the sales floor.”
The Mukh.1 platform powering excellence
LangGraph orchestrated engagement, qualification, and booking agents in a single pipeline.
Claude and OpenAI APIs drove natural bilingual conversations and accurate off-plan answers.
A RAG pipeline over a vector database grounded responses in floor plans, pricing, and payment terms.
HubSpot captured enriched, scored leads automatically for the sales team to work.
Webhooks pulled inquiries from portals, ad platforms, and web forms into one unified pipeline.
AWS hosted the agent workloads with the scale to handle launch-day inquiry spikes.
Learn how Mukh.1's AI lead-qualification agents can turn your marketing spend into booked viewings and closed sales.